About The Report
The Market Performance Wheel (MPW) by The Group of Analysts (TGOA) offers an in-depth evaluation of software vendors, focusing on their ability to support companies’ digitalization strategies. It takes a comprehensive view across key performance dimensions, providing unique insights into vendors’ technological capabilities, market understanding, and future readiness. For companies embarking on their next digital project, the MPW serves as a critical decision-making tool, offering a more nuanced analysis than single metrics. This report analysis BetterCommerce for Product Information Management capabilities.
Key elements covered in the report:
- Ability to Perform: Assesses key figures such as sales performance, marketing efficiency, and operational effectiveness.
- Market Performance: Evaluates customer satisfaction, partner networks, and geographic strategies.
- Future Proof: Measures vendor mindset, market understanding, growth models, and agility in reacting to market changes.
- Technology: Focuses on strategic alignment, technology execution, contemporary technology, and adaptability to client needs.
About TGOA
The Group of Analysts (TGOA) is an independent European market research organization that evaluates the performance of software vendors, particularly in the areas of Product Information Management (PIM), Media Asset Management (MAM), and other enterprise-level digital solutions. Known for its Market Performance Wheels (MPW), TGOA offers a unique and multidimensional analysis method to assess a company's ability to perform in areas such as technology, market penetration, and future readiness.